LuxLife Other Content
Designing Everything Else That Goes With A New App
Summary
Aside from designing the LuxLife app itself and the websites to promote it, there were other items that I designed. Since this was a very early-stage startup, there were only a couple of us designers so we had to step outside of the traditional role of a product designer.
The Details
Here are all the details of this project.
Pitch Deck User Flow
Getting The Pitch Deck Ready To Show Off
The founders did most of the work creating the various pitch decks that we used throughout the first few months. They would write most of the content and then ask us designers to help out with the visual design. I helped with some of this here and there. One part I helped on was a general user flow to help investors to understand what our app offers.
Product Hunt
The Images To Attract People On Product Hunt
I was one of the only people working on LuxLife that had heard of Product Hunt before. I hadn’t used it yet, but I knew what it was and had seen products post on there. So, I was tasked with doing research on Product Hunt and creating images to post the app there. I researched what other people would post and what our target audience would be most interested in . Once I finished that, I designed 4 images.
App Store
The Images To Convince Our Target Audience To Download
Once I finished with the Product Hunt images, I went on to research and design the images for both the Android and iOS app stores. I researched what both app stores required. I also researched what other similar apps used for their images.
What I Learned
I learned a lot about startup life working on these designs. When you work at a very early-stage startup, there isn’t a full team of people yet. So, you have to end up working on things that aren’t usually part of your job description. I also learned a lot about how the app stores work and how to design graphics for a target audience.