Benny's Bakery App Design

First Full App Design

Summary

This was the first project that I did for Google’s UX certification.  It was a huge learning experience. I went through a whole design process, from researching and coming up with sketches and ideas to creating a high-fidelity prototype and testing it with potential users. I followed along with the course so I did all the steps that they suggested that I do. Throughout this project, I started to develop my own design process and found parts that worked better for me. 

The Details

Here are all the details of this project.

  • My Role

    Product Designer, UX Design, UX Research, Information Architecture, Prototyping, Visual Design

  • The Tools We Used

    Figma Google Sheets

  • The Timeline

    September 2021 to November 202

The Beginning Steps and Research

A Survey

I created a survey with 9 questions. The questions included some demographic information as well as questions about menu and ordering apps. I received 18 responses. I decided to go the survey route because I wanted to get a range of responses from a range of people. I used the survey results and demographics to come up with two user personas.

A Competitive Audit

I completed a competitive audit on 3 competitors, two direct and one indirect. The competitors I checked out were Doordash, Dunkin’ Donuts and Instacart. I looked through their websites, apps and what they offered.

I took note on:

  • First impressions – desktop and mobile
  • Features
  • Accessibility
  • User flow
  • Navigation
  • Brand identity and visual design
  • Content tone and descriptiveness 

User Personas

As part of the course requirement, I created two user personas. I based these personas off of the people who responded to my survey. 

Starting The Design

With Sketches

I started designing this app by sketching a few different versions of each page of the app. I then picked parts of each sketch that I liked the best and combined them into one sketch. This left me with 1 combined sketch for each page. After I had a final version for each page, I adjusted the design to fit on a mobile device.

Then Wireframes

After sketching my final paper wireframes, I turned them into digital wireframes. I created these digital wireframes in Figma.

First Prototype

Creating My First Low-Fidelity Prototype For User Testing

On To Usability Testing

Using The Prototype

I used the low fidelity prototype to test my wireframes on 5 users.
– 2 males, 3 females, ages 20-70, working adults
– 30 minutes per participant- United States
– Users were asked to look through an app prototype and answer a series of questions
– What doesn’t work?- What could be improved?
– Is the landing page necessary?
– Does the menu page include enough?

Implementing Feedback

Once I got feedback from users on my designs, I went back to my wireframes and made updates. I adjusted icons and added a page. 

Next Steps

Creating Mockups From The Improved Wireframes

After creating paper wireframes, digital wireframes, a low fidelity prototype and user testing, I turned the wireframes into mockups. I added copy, images, colors, fonts and shading.

High-Fidelity Prototype

2nd Prototype, 1st High-Fidelity Prototype

What I Learned

  • This was my first project using Figma, so I learned a lot about the tool.
  • I learned how to test my designs on real users, take their feedback and make my designs better.
  • I learned how to research my idea before starting the actual design.
  • I learned a lot about the design process, including all the steps and the general order.